Hannover House moves into music distribution with Cherokee-language video release

Hannover House is using the award-winning soundtrack from WILDFIRE to launch into music distribution with a new music video for the Cherokee-language song “Adaygayudi.” The release features Cherokee flutist Gaby Nagel and is being promoted to tribes, broadcasters and media as Hannover House tests a broader entertainment push. Why it matters: - Hannover House is expanding beyond film into music distribution, using a soundtrack that already won a 2026 Telly Award for Best Soundtrack as the launch point. - The move gives Hannover House a new content lane tied to Native American storytelling and Cherokee-language music. - The company is also positioning the release for broader broadcast and media use, which could help the song reach audiences beyond the film. What happened: - Hannover House released a music video for “Adaygayudi,” a Cherokee-language song tied to WILDFIRE: The Legend of the Cherokee Ghost Horse. - The company said the video is intended as a launch for Cherokee flutist Gaby Nagel and for a debut album featuring Nagel later this year. - Eric Parkinson, CEO of Hannover House and director of WILDFIRE, said the track became a better fit for the film after Nagel added lyrics and a native flute melody. - The release was announced from Tahlequah, Oklahoma, on June 20, 2026. The details: - The song was built around a track originally recorded for a key transition scene in the movie. - Hannover House said the soundtrack work on WILDFIRE was primarily composed by Travis Fite and Michael Martin Murphey. - The music video was directed by Cherokee Nation member Christian K. Large and edited by Jon McCallum. - Cinematography came from David Huff and Sacha Thomas. - Musicians and singers on the track or in the video include Carol Widder, Travis Fite, Eric Parkinson, Phoenix Ghost, Jabob Walema, Julia Snowbear, Harley Raskey, Chay Nicholas, Ginny Grace Ledbetter and Ashleigh Rainey. - Filming locations included Crisp Recording Studio in Fayetteville, Arkansas; the Illinois River in Cherokee County, Oklahoma; and Natural Springs State Park in Oklahoma. - Hannover House said it will promote “Adaygayudi” with outreach to Native American tribes, broadcasters and media outlets. - The company posted a downloadable video and audio link for the release: Download the music video and audio tracks - Hannover House granted permission for radio stations, broadcasters, cable networks, podcasters, streaming services, media outlets and social media influencers to rebroadcast or republish the video or use the audio tracks for mainstream entertainment and promotional use. - The authorization says underlying rights for use in a new feature film or television program remain reserved with the publisher and would require a new license. - The release includes Cherokee lyrics and an English translation that centers on love, forgiveness and touching the heart. Between the lines: - Hannover House is using a soundtrack-driven music launch to test whether a film-related song can become a standalone music property. - The emphasis on Cherokee language, Cherokee talent and Native American outreach suggests the company sees cultural authenticity as part of the commercial strategy. - The broad reuse permission is designed to make the track easier for media partners to pick up. What’s next: - Hannover House plans to promote the song across Native American communities and general media. - The company said a debut album featuring Gaby Nagel is planned for release later this year. - The release could serve as an early indicator of whether Hannover House can build a repeatable music distribution business around soundtrack material. The bottom line: - Hannover House is turning a soundtrack success into a music-industry test case, with Gaby Nagel’s Cherokee-language single as the first step.