Craftoria brand identity wins Bronze A' Design Award

Cansu Dagbagli Ferreira’s Craftoria rebrand won Bronze in the A' Design Award’s Graphics, Illustration and Visual Communication Design category. The recognition spotlights a packaging-led identity that turns paint-by-numbers kits into a more premium, tactile and wellness-oriented product experience.

Why it matters: - Craftoria shows how brand identity can move a product from commodity to premium lifestyle object. - The award highlights a design approach built around tactile experience, wellness, and research-led branding. - The recognition may influence how product brands use packaging and visual systems to create emotional value.

What happened: - The A' Design Award named Craftoria a Bronze winner in the Graphics, Illustration and Visual Communication Design category. - Cansu Dagbagli Ferreira created the brand identity and rebranding project. - The announcement was made June 25, 2026, in Como, Italy. - The award page is available here.

The details: - Craftoria was designed for a paint-by-numbers product line that had already sold more than 100,000 units. - The visual identity uses inspiration from the 1920s art scene. - The logo combines a refined serif wordmark, an approachable sans-serif, and a hand-drawn Victorian hand illustration. - A sunburst graphic represents the spark of creativity. - The illustrated hand acts as a literal and symbolic invitation to tactile making. - The mailer packaging uses a muted pastel exterior and a high-contrast, richly colored interior. - The packaging creates a deliberate surprise during unboxing. - The system uses color psychology, unboxing prototyping, and visual ethnography research. - The project aims to reframe paint-by-numbers kits as a sophisticated and meditative activity.

Between the lines: - The award points to growing demand for products that feel mindful, giftable, and visually distinctive. - Craftoria also reflects a broader design trend: heritage cues paired with clean contemporary execution. - The recognition suggests experiential packaging is becoming as important as the product inside.

What's next: - The Bronze recognition may strengthen Cansu Dagbagli Ferreira’s focus on research-led branding and experiential packaging. - The award could encourage further projects that blend historical art references with modern wellness positioning. - A' Design Award says additional project and designer details are available on its website.

The bottom line: - Craftoria won not just for looks, but for turning branding, packaging, and product positioning into one cohesive experience.