Phil X debuts world’s first electromagnetic paint guitar at Madison Square Garden

Cream Guitars unveiled the Voltage Da Vinci on July 12 at Madison Square Garden, where Phil X played it during Bon Jovi’s Bon Jovi Forever concert. The debut marked the first public showing of a guitar that can electronically change its visual appearance while keeping touring-level performance standards.

Why it matters: - Cream Guitars says the Voltage Da Vinci is the first guitar to use electromagnetic paint technology on a major concert stage. - The debut points to a new direction for guitar design, where an instrument can change its look without giving up performance, feel or reliability. - The performance placed a new instrument technology in front of a global audience at one of rock’s most visible venues.

What happened: - Phil X unveiled the Cream Guitars Voltage Da Vinci on July 12 at Madison Square Garden in New York City. - He performed with the guitar during Bon Jovi’s Bon Jovi Forever concert. - The debut came on two of Bon Jovi’s signature songs: “It’s My Life” and “Livin’ on a Prayer.”

The details: - The Voltage Da Vinci is built around electromagnetic paint technology that can electronically transform the guitar’s visual appearance. - Cream Guitars developed the project over more than five years. - The company combined industrial design, advanced electronics, software engineering and premium guitar craftsmanship in the instrument. - The guitar is designed to keep the performance standards expected by touring musicians. - The company describes the instrument as a “living” platform that can evolve visually with the music. - The debut was the first public appearance of the technology before a global audience.

Between the lines: - Luis Ortiz, founder and CEO of Cream Guitars, said the goal was not just to change colors, but to give musicians an instrument that can express identity as dynamically as the music they create. - The choice of Madison Square Garden matters because the venue is one of the best-known stages in rock history. - A live debut during a major Bon Jovi concert gave the technology immediate visibility and credibility with a mainstream audience.

What's next: - Cream Guitars appears to be positioning the Voltage Da Vinci as the start of a broader shift in musical instrument innovation. - The company’s next step will likely be turning this first public demonstration into practical interest from musicians and the wider guitar market.

The bottom line: - Cream Guitars used a landmark Bon Jovi show to introduce a guitar that can change its look in real time, aiming to redefine what a touring instrument can be.