Motion Controls Robotics expands into tire automation and robotic painting

Motion Controls Robotics is broadening its automation portfolio with new intellectual property, technologies and personnel in Fremont, Ohio. The move adds tire processing, robotic painting and precision fluid application capabilities as MCRI looks to offer manufacturers more integrated support across plant operations.

Why it matters: - Motion Controls Robotics is adding specialized automation capabilities that can help manufacturers improve throughput, quality, consistency and safety. - The expansion gives MCRI a larger role in plant-wide automation by connecting more individual processes under one integration and support umbrella. - MCRI can now support more processes across more manufacturing sectors, not just its core end-of-line and material handling work.

What happened: - Motion Controls Robotics, Inc. expanded its automation portfolio with specialized technologies, intellectual property and experienced personnel. - The company announced the move from Fremont, Ohio, on Aug. 13, 2026. - The new capabilities include tire spraying and treatment, tire marking and painting, precision fluid and material application, robotic handling, robotic painting and powder coating, and surface treatment. - Scott Lang, president and CEO of Motion Controls Robotics, said the expanded offering can help manufacturers improve throughput, quality, consistency and safety.

The details: - The intellectual property includes patented and specialized technologies used in tire manufacturing applications. - The new technologies complement MCRI’s existing capabilities in robotic material handling, machine vision, controls engineering, system integration and lifecycle support. - MCRI will provide engineering support, spare parts, system upgrades and retrofits, programming assistance and lifecycle support for the new technologies and existing installed systems. - The company says the expansion creates opportunities to apply specialized process expertise across a broader range of manufacturing industries. - MCRI has implemented robotic automation since 1995. - The company is a FANUC America Certified Servicing Integrator and an A3 Certified Robot Integrator. - Motion Controls Robotics is part of MCRI Group. - MCRI’s systems incorporate machine vision, production data and AI to improve flexibility and respond to changing production requirements. - MCRI connects automation with plant and business systems, including ERP and WMS platforms. - MCRI provides in-house engineering, integration, service and life cycle support.

Between the lines: - The move suggests MCRI is pushing beyond traditional integration work toward deeper process-specific expertise. - A broader service menu can make the company a stickier partner for manufacturers that want one supplier to cover more of the production line. - The added tire-focused intellectual property may help MCRI compete in specialized industrial niches while still selling its core automation services.

What's next: - MCRI will support both the newly added technologies and already installed systems with engineering, parts, upgrades and programming help. - The company is positioning the expansion to win more plant-wide automation work across multiple manufacturing industries. - More information is available at motioncontrolsrobotics.com and mcri-group.com.