Bemer Motor Cars adds paint protection services in Houston

Bemer Motor Cars has opened a dedicated paint protection division at its Houston facility, bringing ceramic coating and paint protection film in-house at its Richmond Avenue site. The move expands the shop’s body, paint and detail work as Houston drivers face heat, sun and road debris that can damage vehicle finishes.

Why it matters: - Houston’s climate and freeway driving can speed up paint damage from UV exposure, chips, debris and surface etching. - Bringing ceramic coating and paint protection film in-house gives Bemer Motor Cars a way to protect finishes at the same site where it already repairs and refinishes paint. - The expansion may appeal to luxury and European vehicle owners looking for a single shop for bodywork, refinishing and long-term finish protection.

What happened: - Bemer Motor Cars opened a dedicated paint protection division at its Houston facility in September 2026. - The new division adds ceramic coating and paint protection film at the company’s five-acre Richmond Avenue site. - The services now run alongside the shop’s body shop, paint booth and detail department. - The facility is at 9201 Richmond Ave, Houston, TX 77063.

The details: - Paint protection film is a clear urethane layer applied over factory paint to help absorb rock chips, scratches and road debris. - Ceramic coating bonds to the clear coat to help resist ultraviolet exposure, chemical staining and water spotting. - Bemer Motor Cars already used protective coatings as a finishing step in auto paint and scratch repair work. - The new division expands that work to include both ceramic coating and paint protection film. - Surface preparation remains central to the process, because proper prep affects how well either product performs. - The shop uses controlled spray booths and digital spectrophotometer color matching to support refinishing before protection is applied. - Factory-trained refinishing technicians handle preparation and finishing. - The collision center works on all makes and models, including domestic vehicles. - The mechanical shop focuses on European brands. - Bemer Motor Cars operates with 30 employees at a single five-acre site near the Galleria. - The facility also includes a service department, collision center, parts department, detail department and pre-owned vehicle sales. - The shop carries a three-year, 36,000-mile warranty on paint and scratch repair.

Between the lines: - The move builds on existing refinishing infrastructure instead of creating a standalone cosmetic add-on. - That structure suggests Bemer Motor Cars wants to position paint protection as part of the same workflow used for collision repair and paint restoration. - Owner Ismael Martinez said refinishing paint in the shop’s own booths since 1985 makes ceramic coating and paint protection film a natural extension of the business.

What’s next: - Bemer Motor Cars is now offering paint protection as part of its Houston service mix for drivers in the greater Houston area, including Memorial City, Katy and Spring Branch. - The company’s existing certifications and factory-trained staff could help support demand for the new division as more owners look for finish protection after repairs or detailing. - The shop will likely use the new offering to deepen its role as a dealership alternative for luxury and European vehicle owners.

The bottom line: - Bemer Motor Cars is turning a repair and refinishing shop into a fuller paint-protection destination in Houston, with ceramic coating and paint protection film now handled under one roof.