JKR Automotive Advertising hires Jason Fulmino as senior account executive

JKR Automotive Advertising said Nov. 2 it hired Jason Fulmino as senior account executive in Maitland, Florida. The move brings in nearly 25 years of automotive media and account experience as the agency looks to deepen client strategy and dealership growth.

Why it matters: - JKR Automotive Advertising is adding a veteran automotive media executive who has worked inside the category for nearly 25 years. - The hire strengthens the agency’s account leadership as JKR continues serving dealerships and multi-store groups with integrated advertising. - Fulmino’s background in media strategy and account management could help JKR sharpen campaign execution across the customer journey.

What happened: - JKR Automotive Advertising announced the hiring of Jason Fulmino as senior account executive, effective Nov. 2. - Fulmino joins the Maitland, Florida-based agency after nearly 25 years with iHeartMedia, formerly Clear Channel. - JKR described Fulmino’s experience as spanning automotive advertising, media strategy and account management.

The details: - Fulmino started his career at iHeart as an account executive and later moved into local leadership roles. - In 2012, Fulmino joined iHeart Automotive when the company launched its dedicated automotive vertical. - In 2018, Fulmino became iHeart’s primary point of contact for JKR, giving him a close view of the agency’s operations and approach. - Fulmino said JKR is a dedicated agency that is fluent in all parts of the customer journey, including top, middle and bottom funnel stages. - Over the past decade, Fulmino worked directly with members of the JKR team on long-running campaigns across the United States. - Fulmino said that experience gave him a strong understanding of JKR’s campaign cadence and implementation methods. - JKR Senior Partner and Co-Founder Jeff Johnson said Fulmino brings a combination of automotive industry knowledge and media experience that will benefit the agency and its clients. - Fulmino’s initial focus will be learning JKR’s internal processes and working with the media, art, creative and compliance teams. - Fulmino also plans to use his industry relationships to identify dealerships that need stronger branding and a broader advertising strategy. - JKR Automotive Advertising was founded in 2007 and provides market analysis, creative, radio, TV, digital, print and public relations services. - JKR says its clients include individual dealerships and multi-brand, multi-store groups. - The company says its experience and dedicated focus help most clients outperform peers, markets and competitors.

Between the lines: - Fulmino’s long history as JKR’s point of contact at iHeart suggests the hire is as much about continuity as expansion. - The move also points to JKR’s emphasis on integrated, full-funnel automotive marketing rather than single-channel execution. - Bringing in a senior hire with established dealer relationships could help JKR open new accounts faster than building that network from scratch.

What's next: - Fulmino will begin by getting up to speed on JKR’s internal workflows and cross-functional teams. - JKR is likely to lean on Fulmino’s dealer relationships as it looks for new branding and advertising opportunities. - The agency’s broader client work will likely continue across media, creative and compliance functions under the expanded account leadership.

The bottom line: - JKR is betting that a veteran automotive media executive with deep familiarity with the agency will help sharpen client strategy and support growth.